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Gifts Today

Business Interests

If you are a business owner, donating shares of a privately held company before a sale or transfer may become a significant charitable strategy. In the right circumstances, a gift of closely held business interests can reduce capital gains exposure while creating meaningful support for ministry. Timing matters, which is why these gifts should begin with advisors and an early conversation with Denison Ministries.

Who is this for?

This option is typically for business owners or shareholders who want to explore giving privately held shares before a sale, transfer, or succession event.

Eligibility

Closely held business interests are reviewed case by case. Valuation, legal structure, and timing all matter.

This might be right for you if:

  • You own shares in a privately held company and anticipate a sale or transition event.
  • You want to explore whether giving shares before a transaction may be more efficient than giving cash later.
  • You are willing to involve legal, tax, and valuation professionals early in the process.

Why this gift?

How it may benefit you

When structured appropriately and timed well, a gift of business interests may:

  • reduce capital gains exposure on the gifted portion,
  • create a charitable deduction based on appraised fair market value, and
  • support a substantial ministry gift from an asset you already hold.

These gifts are complex, so advisors should be involved from the beginning.

How it helps the mission

A well-structured gift of business interests can become major support for Denison Ministries while honoring the ministry’s gift acceptance safeguards and stewardship responsibilities.

See the difference

Sell & Give Cash Donate Asset Directly
Asset Value $250,000 $250,000
Original Cost (Basis) $100,000 $100,000
Capital Gain $150,000 $150,000
Capital Gains Tax (20%) $30,000 $0
Charitable Deduction $250,000 $250,000
Net Tax Benefit (32% Bracket) $50,000 $110,000
Total Benefit to Charity $250,000 $250,000
Effective Cost to Donor $200,000 $140,000

How it works

  1. 1

    Start the conversation early

    Timing is critical. Contact Denison before any sale or transaction is finalized.

  2. 2

    Engage legal, tax, and valuation advisors

    These gifts require professional guidance around structure, appraisal, and transaction timing.

  3. 3

    Allow Denison to evaluate the interest

    We review closely held interests under our Gift Acceptance Guidelines and may request additional information.

  4. 4

    Complete the transfer before the transaction

    If the gift is approved, the transfer generally needs to happen before the sale or liquidity event.

Example

Susan owns a 5% share of her business valued at $250,000. By donating that portion to Denison Ministries before the sale, she may avoid capital gains tax on the gifted interest, create a charitable deduction based on appraised fair market value, and direct significant support toward ministry if the transaction closes as planned.

Frequently asked questions

Ready to take the next step?

Contact us first before initiating any transfer or transaction.

These gifts are most effective when planned early. If a transaction may be on the horizon, let’s talk before any steps are finalized.

Email: donors@denisonministries.org

EIN: 26-3191442

Denison Ministries does not provide legal, tax, or financial advice. Please consult your advisors. Gift acceptance is subject to Denison Ministries' Gift Acceptance Guidelines.