Jim Denison and Jeff Byrd founded Denison Ministries in February 2009. Our mission was to engage contemporary issues with biblical truth. Jim had been writing a daily email devotional since 2000 with a distribution list of 7,000.
Seven years later, Denison Ministries now produces eight different resources:
• Jim Denison's Daily Article, a weekday cultural commentary
• Nick Pitts's Daily Briefing, a weekday overview of the news in biblical perspective
• DenisonForum.org, our cultural engagement website
• First15, our daily devotional resource
• Craig + Rachel, our spiritual formation resource
• ChristianParenting.org, a website that helps parents raise children to know and love God
• JanetDenison.com, a website and blog that offer biblical wisdom for contemporary life
• JimDenison.org, a Fall 2016 website that provides resources for pastors and other Christian leaders.
Jim's Daily Article now reaches 112,000 subscribers in 204 countries every weekday. This publication and our other resources reach a combined audience of over 145,000 readers by email. Our websites have over 2.3 million sessions a year.
Our growth is the direct result of God's provision and blessing on this ministry. He has led us through six inflection points across our history.
One: Should this ministry produce more resources than Jim can create?
We came to an early decision that we should engage more issues and resource more people than Jim could address personally. As a result, we broadened our content production team and built websites to house and promote their combined efforts. Over time, we enlarged our vision to reflect our more holistic calling: Building Culture-Changing Christians.
Two: Should this ministry grow beyond our present production capacities?
As we added content producers, it became clear that we needed to build a larger organization to support their work. We divided our organization into Operations and Production teams with directors for each. We added resources in technology, graphics, social media, and marketing as well.
Three: How can we produce the best Internet platforms and products?
As our various resources grew in scope and followers, we decided that we needed to rebuild or enhance our websites and other technology platforms. During Summer 2016, we rebuilt three of our websites, enhanced a fourth, and created a new app for First15.
Four: Should this ministry build a larger presence in our community?
We began as an Internet ministry with the capacity to reach the world. Now we began to ask if we could strengthen our ministry to those who live in the Dallas-Ft. Worth area, seeing our community as our "Jerusalem" (Acts 1:8). We are launching local donor events and a lecture series as a result.
Five: How can we resource churches and Christian ministries more effectively?
We are beginning a Key Church strategy to establish partnerships with churches in various cities around the country. We are also strengthening resource partnerships with ministries, universities, and missions organizations.
Six: How can we reach our culture through secular media?
We have initiated a relationship with a public relations firm that positions our content on secular media platforms. So far we have been published on FoxNews, other outlets.
As the moral trajectory of our society continues to decline, we believe that building culture-changing Christians is more vital than ever. At the same time, we know that this ministry cannot be effective apart from the transforming work of the Holy Spirit and the daily provision of God.
Our entire team is truly grateful to the Lord for the privilege of joining him in this ministry. "To him who is able to do far more abundantly than all we ask or think, according to the power that is at work in us, to him be glory in the church and in Christ Jesus throughout all generations, forever and ever. Amen" (Ephesians 3:20–21).